HOW IS MOBILE GAMING AFFECTING THE CASINO INDUSTRY?
Did you know that, according to approximations, more than 80% of online gambling in most places happens through mobile devices? Clearly, the way we play casino games has really changed. You no longer have to dress up, drive to a casino and physically sit at a poker table or slot machine. This world still exists – but now, it fits in your pocket.
Thanks to mobile gaming, this industry is experiencing one of the most remarkable shifts in history. And to learn more about this trend, keep reading. Here, we will uncover crucial facts backed up with intriguing statistics that will only leave you more informed.
Surge of Mobile Apps
As we have already noted, you don’t have to get to a physical destination to access gambling experiences. With platforms like Spinsino emerging, you can do that with just a simple touch of a button on your smartphone from anywhere. This shift in accessibility is actually one of the reasons driving the sector’s rapid growth.
Looking at the statistics, it has already hit $95.5 billion, according to approximations by Global Market Insights Inc. If this trend continues, the industry could increase by 10.5% CAGR to reach $257 billion within the next few years.
As if that’s not enough, SkyQuest Technology expects the mobile gaming market to hit $400.21 billion by 2032, up from $112 billion in 2023, and a growing chunk of that belongs to mobile casinos. Of course, with mobile gambling, players can enjoy a level of convenience that was initially absent.
You don’t have to wait for a free weekend to go to Vegas. Whenever you feel like playing, you can open an app and get started. According to Morgan Stanley, about 77% of consumers cite such convenience as one of the leading factors influencing their purchase decisions.
They are also willing to pay up to 5% more just for convenience. Since the gambling industry is already super competitive, operators are taking advantage of such statistics to improve their edge.
Rise of Responsive Designs
As a forward-thinking operator, you definitely want to take advantage of contemporary trends like increased mobile usage. You don’t want your customers to be frustrated just because they must keep pinching or zooming your platform when switching to mobile gambling. This could injure their experience and even cause a good number of them never to return.
BuzzBoard says you may cause up to 61% of users never to return. Remember, we said that this industry has become super competitive, making it more challenging to acquire and retain customers. In fact, some experts suggest that you need at least five times more resources to obtain a new player than to maintain an existing one.
But the sad part about negative web experiences is that they don’t just discourage conversions – they also encourage churn rates. This explains why operators have been turning to responsive designs as they seek to improve their relevance in this age of increased smartphone usage.
These designs are created to automatically adjust to different screen sizes, allowing seamless multi-screen access. And since 74% of customers are more likely to return to such websites, more operators have been using them as a marketing strategy.
And mark you: People rarely keep quiet about great experiences. In fact, according to statistics, more than seven in ten are more likely to talk about them with at least six of their friends. Given that many people tend to trust word-of-mouth experiences more than any other marketing method, this can be such a great way of improving your business performance.
Providing Better Experiences
Well, as we have already noted, players want great experiences even when gambling using their smartphone devices. Interestingly, about 85% of users in the broad e-commerce sector want mobile websites to be as good or even better than their desktop alternatives. But this is not all – there has also been a growing need for personalized experiences.
We live in a time when players don’t just want to spin the reels—they want brands to understand and meet their unique tastes and preferences. This helps strengthen their connection with operators, which may encourage return visits and even word-of-mouth recommendations. Surprisingly, BusinessDashers notes that personalization can improve revenues by 40% and ROI by up to 2,000%.
It’s no wonder that, according to businessabc.net, about three-quarters of mobile gambling apps used artificial intelligence to personalize experiences in 2023. As a result, they witnessed a 25% increase in user engagement. By tailoring bonuses, promotions and game recommendations, casinos can create an environment where players feel more valued and recognized, encouraging them to return for more.
What Is Our Final Word?
It’s actually true that mobile gaming has really transformed the casino industry. And while some feared that mobile games would cannibalize the sector, the truth is more nuanced. Mobile gaming has only brought about a new chapter, not the end of casinos.
As a result, players can now engage in different games on the go, in a vehicle, while standing in line at the grocery store – literally anywhere. And since players love such convenience and accessibility, the industry has only witnessed remarkable growth.
Plus, operators have been adapting to the mobile gambling shift by incorporating responsive designs that allow seamless access, even on these smaller devices. There has also been a growing emphasis on providing personalized experiences on mobile gambling apps as operators seek to improve their competitiveness.