Soft2Bet: Revolutionising iGaming with Innovation and Excellence
Soft2Bet is at the forefront of the global iGaming industry, offering state-of-the-art solutions for online gaming and sports betting operators. Since its founding in 2016 by visionary entrepreneur Uri Poliavich, Soft2Bet has grown into a company recognised worldwide for its innovative platforms, engaging player experiences, and impressive revenue-generating capabilities.
Operating in 11 regulated jurisdictions with 19 licenses, including Denmark, Sweden, Romania, Ontario, and more, Soft2Bet combines regulatory expertise with technological Innovation. Its goal: to empower operators while delivering superior gaming experiences to players.
Soft2Bet also positions itself uniquely as both a B2B technology provider and a B2C operator, ensuring a deep understanding of both sides of the iGaming ecosystem.
About Soft2Bet: Vision, Mission, and Growth
A Visionary Beginning
Founded by Uri Poliavich in 2016, Soft2Bet was born from a simple idea: transform iGaming with next-generation products and gamified experiences. Poliavich recognized the need for platforms that not only entertain players but also deliver measurable growth for operators.
Under his leadership, Soft2Bet rapidly developed its flagship MEGA platform, which redefines gamification and player retention in online gaming. Today, the company is a trusted partner for operators worldwide and a recognised innovator in regulated markets.
Core Mission
Soft2Bet’s mission is to blend technology, creativity, and compliance to provide:
- Innovative gaming platforms
- Immersive player experiences
- Sustainable operator growth
Company Highlights
| Category | Details |
|---|---|
| Employees | 100+ |
| Licenses | 19 licenses across 11 jurisdictions |
| B2C Brands | Betinia, Campobet, Tooniebet, Quickcasino, Don.ro |
| Languages Supported | 20+ |
| Payment Methods | 70+ |
| Key Focus | B2B solutions, B2C brands, MEGA platform, responsible gaming |
Soft2Bet’s combination of regulatory compliance, technical expertise, and market adaptability has fueled its rapid growth.
Soft2Bet’s Award-Winning MEGA Platform
What is MEGA?
The Motivational Engineering Gaming Application (MEGA) is a revolutionary gamification platform designed to increase player engagement, retention, and revenue. Launched in 2023, MEGA goes beyond a typical gaming engine; it’s a complete solution that provides personalised rewards, immersive content, and actionable insights.
MEGA integrates seamlessly with any casino or sportsbook operator, offering tailored gamification strategies and dynamic user experiences.
MEGA Features and Benefits
Key Features:
- Customizable gamification with avatars, collectables, and city-building mechanics
- Advanced analytics and player segmentation
- Flexible bonus and reward triggers
- Integration with existing PAM systems and casino/sportsbook platforms
- Multi-language support and payment flexibility
Proven Impact:
- 4X increase in player screen time
- 65% increase in Net Gaming Revenue (NGR)
- 50% increase in deposits
- 45% increase in Average Revenue Per User (ARPU)
Why MEGA is Unique:
MEGA is not just a software engine; it delivers measurable value to operators and enhances the player journey, making it a true industry game-changer.
MEGA in Action
To illustrate, operators using MEGA have implemented personalised city-building games in which players earn rewards and bonuses tied to gameplay achievements. This creates:
- Higher engagement
- Greater loyalty
- Improved monetization
Example Metrics:
- A mid-size casino operator in Sweden reported a 60% increase in daily active users after integrating MEGA.
- A sportsbook in Romania saw a 30% increase in average bet value through targeted gamified incentives.
Soft2Bet B2C iGaming Brands
Soft2Bet operates a diverse portfolio of B2C brands, each delivering localized and immersive gaming experiences.
B2C Brand Portfolio:
| Brand | Markets | Key Features |
|---|---|---|
| Betinia | Denmark, Sweden | Engaging casino games, sports betting, promotions |
| Campobet | Denmark, Sweden | Localized content, flexible bonuses |
| Tooniebet | Ontario, Canada | Easy-to-play casino and sportsbook, gamified experience |
| Quickcasino | Sweden | Fast, mobile-first casino experience |
| Don.ro | Romania | Local language support, diverse gaming portfolio |
Each brand emphasises unique themes, local languages, and cultural customisation to maximise player satisfaction.
B2B iGaming Operator Solutions
Soft2Bet empowers operators with comprehensive turnkey solutions designed for regulated markets.
Key Services:
- Frontend Customisation – Tailored UI and UX for unique player experiences
- Casino & Sportsbook Integration – Thousands of games and live betting events
- Managed Services – Support, compliance, and risk management
- Payments Integration – 70+ payment methods for seamless transactions
Benefits for Operators:
- Boosted player engagement
- Increased retention and lifetime value
- Regulatory compliance across multiple jurisdictions
- Simplified operations with managed services
Soft2Bet Invest: Driving Innovation in iGaming
In 2024, Soft2Bet launched Soft2Bet Invest, a €50 million fund supporting innovation in iGaming and casual gaming.
Objectives:
- Finance and mentor startups
- Promote technical and business Innovation
- Elevate operational excellence in gaming
Achievements:
- Won “Outstanding Contribution to Gaming 2024” at SiGMA Eastern Europe
- Supported innovative solutions that increase operator revenue and player engagement
Soft2Bet Invest demonstrates the company’s commitment to long-term industry evolution and support for the next generation of innovators.
Commitment to Responsible Gaming
Soft2Bet prioritises player safety and responsible gaming, going beyond compliance.
Key Measures:
- Dedicated fraud detection and compliance teams
- Full adherence to 11 regulated jurisdictions
- Proactive, responsible gaming policies and player protection initiatives
This commitment ensures that Soft2Bet is trusted by regulators, partners, and players worldwide.
Awards and Recognition
Soft2Bet’s Innovation, leadership, and technology have earned global recognition.
Global Gaming Awards EMEA 2025:
- Executive of the Year – Uri Poliavich
- Platform Provider of the Year – Soft2Bet
- Product Launch of the Year – MEGA
Other Notable Awards:
- iGaming Sword Award 2023 – Turnkey Supplier of the Year
- Platform Provider of the Year – 2025 Global Gaming Awards EMEA
Soft2Bet continues to set industry standards in gamification, compliance, and operator solutions.
Why Soft2Bet Stands Out
Unique Differentiators:
- Award-winning MEGA gamification platform
- Over 12,500 games from hundreds of providers
- Global reach with 20+ languages and 70+ payment methods
- Customizable, market-specific solutions for B2B and B2C
- Proven measurable impact on revenue and engagement
Soft2Bet is not just a technology provider—it is a partner for growth, Innovation, and sustainability in online gaming.
Conclusion
Soft2Bet continues to transform the iGaming landscape through innovative products, immersive player experiences, and regulatory excellence.
By combining the award-winning MEGA platform, diverse B2C brands, and comprehensive B2B solutions, Soft2Bet is shaping the future of online gaming and sports betting worldwide.